Checkout is the final step in closing a deal in online
shopping. You need to make a checkout process that converts; not the one which restricts
leads to browse only catalog and watch you products to get some information and
move on.
You need to convince them to buy from you, to make this
happen you need a checkout process which is easy and simple for shoppers to flow
smoothly through you checkout process. The only cause behind doing all this is,
your e-store visitors have decided and have chosen a product, now they have to
move on speedily.
So, it’s your responsibility to
provide a checkout path
without any hustle-bustle in it. How to optimize it for customer’s satisfaction and increase the conversion rate of sales; make sure to optimize it using the below mentioned tips:
without any hustle-bustle in it. How to optimize it for customer’s satisfaction and increase the conversion rate of sales; make sure to optimize it using the below mentioned tips:
Make it one page:
Many customers while shopping online will buy from you
irrespective of; how complicated your checkout process is and how many steps
they have to pass through.
Life is going on too fast now internet users are always in a
hurry to move on and get more out of it, so most of them won’t make a purchase
because of complex and multiple page process of checkout.
Therefore it is extremely important to condense your check
out pages from five to one, in order to speed up sales. A single page checkout;
which is just blended to make customers feel is that, it is just an intelligent
purchase and this is the right time to
avail such opportunity, which results in making them feel that you care for
your customers.
Remove distractions:
Being a store owner, it’s your responsibility to remove all
the obstacles incurring in sales process. Remove the irrelevant fields from
your checkout page which are neither useful for you nor for your customers,
Like asking irrelevant and unnecessary information about company, fax, etc. Add
newsletter subscription and options for registration, which can keep your
customers up to date with your company’s recent information.
Ask less information:
In checkout process, you should not ask for more and more
information or push buyers to put information in each field of checkout form.
Make it easy and assist buyers to type less e.g. entering
the zip code and algorithm can automatically detect the city, state and country
name. Another good example is, while buyer enters the credit card number,
checkout form can calculate the type of credit card from the 1st 3-4 digits. In
these cases your customer can easily move on without typing much information.
Make it responsive:
A Mobile-friendly version of your web store is an awesome
approach to increase the conversion rate, because most of the shoppers are
turning to their smart phones.
It is on record that ecommerce sales are
increasing on smart phones and tablets. With such rapidly growing shopping activity on smart phones,
you should also take the advantage and make your checkout page responsive, but
make sure to just enable the vital fields and remove distractions which can
annoy your customers and direct your customers to others paths.
Guest checkout option:
Most of the smart stores are not forcing their customers to
register themselves before making a purchase. But still some of them are
practicing this technique, which is annoying and directing customers away from
your store.
Be flexible; provide your customers guest checkout option.
If you are still after to ask customers to create their account, you can ask
them after the purchase has made in the end.
Conclusion:
If you are not optimizing your check out process, you are
probably opening doors for your customers to exit promptly without buying from
you.
After optimizing your checkout system, do test them because
you cannot guarantee any step which has the higher conversion rate, you can
modify the fields and options which are distracting your customers.
Pay attention to each part of your checkout page and remove
the barriers to make a speedy checkout page.
Well, in the end I would say that; if your checkout page is
not optimized then you should optimize it right now!
Do you have any other awesome idea for optimizing the
checkout process? Do share with us in the comments.
No comments:
Post a Comment